EU co-funded project
Funded Projects - Portugal 2020
Individual Projects - Internationalization
Project code: CENTRO-02-0752-FEDER-025190
Intervention region: Centre
Beneficiary entity: Luis Guarda, Artigos Decorativos, Lda
Main objective: This project aims to equip the company LUIS GUARDA, Lda with the mechanisms and infrastructures that allow the development and international promotion of its products and its brand "LG - Arts e Crafts", specifically market prospecting and presence in international markets.
Approval date: 18-05-2017
Start date: 01-11-2016
Completion date: 31-10-2018
Total eligible cost: 105,290.22€
EU financial support: ERDF/ESF = 47,380.60€
National/regional public support: -
Objectives, activities and expected/achieved results
OBJECTIVES:
The project aims to equip the company with international growth through:
- › Presence at trade fairs in Germany and Spain
- › Acquisition of new contacts, product launches, and new ideas
- › Loyalty-building among new clients through marketing actions specifically targeted at them
- › New communication strategy, featuring the translation of its website into multiple languages and the implementation of search engine optimization tools
- › In terms of digital and international marketing, implementation of actions and marketing emails with the creation and sending of electronic newsletters to attract and retain clients, as well as participation in specialized magazines
- › Actions to increase brand awareness through Google and Facebook advertising
RESULTS ACHIEVED:
- ✓ Acquisition of new contacts, product launches, and new ideas;
- ✓ Loyalty-building among new clients through marketing actions specifically targeted at them;
- ✓ Acquisition of new clients in other international markets such as: Belgium, Cyprus, Greece, Netherlands, Iceland, Lebanon, Lithuania, and Malta;
- ✓ 15% increase in export turnover in 2019;
- ✓ It is concluded that the investment project had a very positive impact regarding the company's general objectives and holds good export prospects for future years.
ADDED VALUE FOR THE COMPANY:
The company's main added value was the recognition in the market by international clients of a clearer positioning for the LG Arts & Crafts brand and its products, resulting in a higher return on international orders.
Digital marketing and communication campaigns bring new clients closer and secure them.
Communicating for Sustainable Growth
Project code: SI-53-2015-15-Nº5086
Main objective: Reinforce SME competitiveness
Intervention region: Centre
Beneficiary entity: Luis Guarda, Artigos Decorativos, Lda
Approval date: 27-07-2015
Start date: 25-06-2015
Completion date: 04-07-2016
Total eligible cost: 20,000.00€
EU financial support: ERDF = 14,250.00€
National/regional public support: -
OBJECTIVES:
- › Image development, making it more contemporary, appealing, dynamic, and distinctive to communicate more efficiently with the target audience.
- › Website update to ensure functionality on mobile devices.
- › Development of communication materials to support sales and business contact, gathering and showcasing the developed work, thus providing potential buyers with a better perception of LG Arts & Crafts' competence and professionalism.
ADDED VALUE FOR THE COMPANY WITH THE IMPLEMENTATION OF THE PROJECT:
- ✓ The company's main added value was the market recognition by clients of a clearer positioning of everything LG Arts & Crafts develops, a greater effective return in orders, new projects, and ideas, establishing a high-impact brand in the market with a fully differentiated positioning.
- ✓ Dissemination and promotional campaigns on social media, the dissemination and communication strategy, and the development of new materials brought in and won over new clients.
